About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Hillary Clinton Explains Why the Sheraton Brand Survives

Aug 06 2017

Two years ago, when there was still a plan on the table for Starwood to be independent even as their board shopped the chain to other companies, they announced a $100 million marketing plan to revive the lagging Sheraton brand.

In fact in Asia Pacific, the Sheraton brand is strong. It signals quality. Sheratons are generally nicer than nearby Westins. The Sheraton Grande Sukhumvit is a true world class hotel, for instance.

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