I love the creativity of Singapore Airlines such as building a model of one of their Airbus A380s using manila envelopes. The seats even work inside.

And I love their old “Understanding Your Needs” campaign from three years ago. There aren’t a lot of airlines that could pull off the idea of a Singapore Airlines flight attendant making a journey to find your favorite tea and then serving it just the way you like it or attending films in India to bring you just the right one on your flight. And with Singapore it’s almost believable. In aviation they have a brand like no other.

Singapore Airlines flight attendants are at the heart of their brand for the service they provide, and they’ve just come out with a video where they perform the ‘#MannequinChallenge’.

Watch it through to the end. I’ll admit that when they break, I thought there were two Singapore Airlines flight attendants in the video who were actual cardboard cutouts. And then…

In general, and there certainly is variation across their crews, but I find that Singapore Airlines has the best food and I love their ‘Book the Cook’ even in business class on short haul flights departing Singapore. I love their business class product and I think their first class seat is phenomenal (albeit not quite an Etihad ‘First Apartment’ and no showers). Their inflight snacks are a weak area, their wine is not. And service — I love many of the Singapore Airlines crews though I can understand those who might prefer a more formal (ANA, Japan Airlines) or a more understated and less obtrusive (Cathay) experience.

Prawn and Chicken Laksa, Business Class Singapore – Bali

The point though of the piece is that we can have these discussions of whether or not Singapore is the best in any given area. That’s hard to imagine for most airlines in the world.