Buy Hilton HHonors Points Today at Half a Cent Apiece

Today’s Discover America Daily Getaway from American Express is purchase of Hilton HHonors points — 100,000, 150,000, and 250,000 point blocks and when you pay by American Express you get a 10% discount and bring the price down to half a penny apiece.

Buying points from Hilton HHonors directly is limited to 40,000 per year and costs about a penny a point, so this is a deep discount relative to the normal cost of purchasing points.

It’s a good deal, and yet I’m torn. My usual mental model is that the average Hilton HHonors redemption gets you about half a cent per point in value. So you’re more or less prepaying the cost of an average reward stay. Not that appealing. There are of course some really strong redemption values, and if you are likely to use one of those then this is a very good deal. For instance, VIP rewads for multi-night stays at better properties can yield a penny or more per point so this is like getting a 50% discount on paid stays. I recently redeemed points for an Asian resort where I got about 2.5 cents per point in value. If I hadn’t had the points and planned to stay at such a property then it’s worthwhile.

But just to buy the points, I’m torn, and probably won’t jump on the deal. There are only a few hunderd packages, it takes jumping on the deal right at noon Eastern in order to get it, and I’m still dithering myself but some will find it an outstanding opportunity.

Loyalty Traveler offers his extensive analysis.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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  1. Thoughts on if this could end up being a very good deal in light of forthcoming changes to the program to allow for points + cash rooms (ala Starwood or Priority Club). Have you seen any new info on HH changes?

  2. Does anyone know how fast these points usually post? The website says 3-4 weeks. I was hoping it was a bit faster.

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