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The British Airways online shopping portal is offering 76 Avios per dollar spent with Match.com.
Since you earn points only on first-time subscriptions, you want the biggest purchase possible — 12 months for $197.88.
That’s 15,000 Avios at 1.32 cents apiece.
Now, I value British Airways points at 1.2 cents apiece and since I have no need for a match.com membership (and can’t really donate it to charity to reduce my cost basis either) I’m not a buyer at this price.
British Airways First Class
But I’d rather buy Avios at 1.3 cents than transfer them from a Chase Ultimate Rewards account, I definite value the signup bonus and points I earn from my Chase Sapphire Preferred Card at more than 1.3 cents apiece (I value them at 1.9 cents each). So a specific regular use for Avios would turn me into a buyer.
(HT: Frequent Miler)
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