You Can Now Earn Miles for Dating: 76 British Airways Miles Per Dollar at Match.com

by Gary Leff

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The British Airways online shopping portal is offering 76 Avios per dollar spent with Match.com.

Since you earn points only on first-time subscriptions, you want the biggest purchase possible — 12 months for $197.88.

That’s 15,000 Avios at 1.32 cents apiece.

Now, I value British Airways points at 1.2 cents apiece and since I have no need for a match.com membership (and can’t really donate it to charity to reduce my cost basis either) I’m not a buyer at this price.


British Airways First Class

But I’d rather buy Avios at 1.3 cents than transfer them from a Chase Ultimate Rewards account, I definite value the signup bonus and points I earn from my Chase Sapphire Preferred Card at more than 1.3 cents apiece (I value them at 1.9 cents each). So a specific regular use for Avios would turn me into a buyer.

(HT: Frequent Miler)

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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