You Can Now Earn Miles for Dating: 76 British Airways Miles Per Dollar at

I receive compensation for content and many links on this blog. Citibank is an advertising partner of this site, as is American Express, Chase, Barclays and Capital One. Any opinions expressed in this post are my own, and have not been reviewed, approved, or endorsed by my advertising partners. I do not write about all credit cards that are available -- instead focusing on miles, points, and cash back (and currencies that can be converted into the same). Terms apply to the offers and benefits listed on this page.

The British Airways online shopping portal is offering 76 Avios per dollar spent with

Since you earn points only on first-time subscriptions, you want the biggest purchase possible — 12 months for $197.88.

That’s 15,000 Avios at 1.32 cents apiece.

Now, I value British Airways points at 1.2 cents apiece and since I have no need for a membership (and can’t really donate it to charity to reduce my cost basis either) I’m not a buyer at this price.

British Airways First Class

But I’d rather buy Avios at 1.3 cents than transfer them from a Chase Ultimate Rewards account, I definite value the signup bonus and points I earn from my Chase Sapphire Preferred Card at more than 1.3 cents apiece (I value them at 1.9 cents each). So a specific regular use for Avios would turn me into a buyer.

(HT: Frequent Miler)

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

More articles by Gary Leff »

Editorial note: any opinions, analyses, reviews or recommendations expressed in this article are those of the author’s alone, and have not been reviewed, approved or otherwise endorsed by any card issuer. Comments made in response to this post are not provided or commissioned nor have they been reviewed, approved, or otherwise endorsed by any bank. It is not the responsibility of advertisers Citibank, Chase, American Express, Barclays, Capital One or any other advertiser to ensure that questions are answered, either. Terms and limitations apply to all offers.


Leave a Reply

Your email address will not be published. Required fields are marked *