Taco Bell is opening a resort hotel in Palm Springs August 9th. It’s “meant for 18+ superfans” and will have “exclusive Taco Bell menu items and plenty of surprises” and the resort will only last a short time.
Reservations will open in June. The fast food chain claims this “isn’t a stunt, but instead part of Taco Bell’s wider strategy of moving the brand beyond the traditional fast-food experience.”