I just received an email from American AADvantage,
Happy Holidays! Our bonus miles gift to you!
I almost deleted it because, well, that’s what I do when I’m busy. But I also know I need to read this things on the rare off-change that they’re useful, because.. well.. blog.
And it’s free miles for the holidays for being a Citi Executive Card cardholder.
No word yet on whether folks who still have more than one Exective card are getting more than one mileage deposit or not.
The miles are already in my account:
Interestingly another account I manage that also has a Citi Executive card attached does not have the bonus miles deposited, and has not received this email. Both cards have similar spending profiles and both accounts have the same status level.
Presumably Citi thinks the goodwill generated will boost retention, and that 2000 miles now for lots of customers are worth more than a retention bonus when an individual decides to cancel. Although that presupposes a great deal of rationality and calculation on Citi’s part that may not be warranted.