Delta’s Inflight Napkins are Diminishing Passengers’ Self-Esteem

Back in February Delta had to apologize for a creepy inflight napkin.

Delta’s napkins encouraged passengers to give fellow travelers unsolicited phone numbers in hopes of… well, you know what it’s in hopes of. They had a space to write in your name and number, and encouraged you to give it to “your plane crush.”

Now Delta is back with awkward on board napkins, once again meaning well but being taken the wrong way by passengers.

Delta is just encouraging passengers to get out into the world — although since they’re on board, they probably don’t need the encouragement. However the napkins are awkwardly phrased, and the message is easy to stumble over.

Here’s how people are reading the message:

According to Delta the napkins are part of their ‘close the gaps’ campaign and aren’t intended to diminish customers’ self-esteem.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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  1. @Ken,
    I’m calling out the OP for posting non newsworthy info. Do you have anything useful to say?

  2. That last one is hilarious. Thanks for the laugh. (from a train going to Fes in Morocco).

  3. Everyone’s going bonkers and I’m just here trying to figure out how that phrase could be misread so badly.

  4. Here is a crazy idea: just provide normal napkins and be normal

    No one will take you to task for that, Delta

Comments are closed.