Hilton added a section on points reinstatement to its terms and conditions. While Hilton Honors points currently expire after 12 months of inactivity, they’ll let you restore a million points within 18 months of expiration. And under the terms as published there should be no cost to do so.
Hilton Honors Points Reinstate
Hilton Honors members can reinstate up to 1,000,000 expired Hilton Honors Points. Only Points balances that have expired in the previous 18 months are eligible for reinstatement. Only one reinstatement transaction is permitted per Hilton Honors account. Email address is required and will only be used for transaction and marketing communications related to this purchase. Points reinstated do not count towards elite tier qualification. Points.com and Hilton Honors reserve the right to terminate this reinstatement program at any time.
Hilton has gone to great lengths to make small points balances useful — letting members pool points for free, allowing use of small balances to pay for things at Amazon.com. That’s crucial to the campaign of making the program relevant for irregular travelers, so that there’s a benefit booking hotel stays direct with Hilton in order to earn these points.
Twelve month expiration without reinstatement is punitive to the irregular less engaged traveler.
Nonetheless this tweak to their terms and conditions bothers me. The change just happened.
Yet they still claim these terms are effective March 1, 2017.
When a program changes its terms and conditions they need to notify members. They need to say that the terms and conditions have changed, and they need to tell members what has changed. Tweaking language in an adhesion contract without any notice to members ought not be enforceable.