American Airlines Built A Grab-And-Go Lounge — Then Told Guests They Can Only Grab One Thing

Last summer, American Airlines opened its first ‘Provisions’ grab ‘n go for Admirals Club lounge members in Charlotte. Customers generally like it, and I still expect them to expand the concept.

In fact, Senior Vice President and Chief Customer Officer Heather Garboden told employees at their quarterly State of the Airline event on Thursday after the carrier’s quarterly earnings call that

Provisions… has been super successful, and we will look to expand it throughout the network where it makes sense.

United’s Club Fly, which is a similar concept, is a bit nicer. I know the idea is true grab ‘n go but I feel like the they need power outlets for a quick device recharge, even on a short visit.

And they need a better coffee setup, especially now that American Airlines partners with Lavazza – United has barista coffee, American should at a minimum have espresso machines but a coffee shop setup like Alaska Airlines Lounges have (and American Express has in a few of their lounges) would be really great.

Still, I was impressed by the effort on my first visit last fall. This week, though, I was surprised by one change.

I had a look at the menu of (4) items on offer. I thought I might want the sandwich, but I wasn’t sure I’d like it, so thought I might take a charcuterie package as a backup to my flight. So that’s what I asked for. And I was told, “sorry, it is one item per guest.” As far as I know this is new.

When I visited previously I was told passengers could have what they wished. There’s still a staff member serving each item, which discourages people from filling backpacks full of food. They have to look the other person in the eye! And there are no such limits at United’s Club Fly. Somehow that concept works, has been extended, and has been around longer than American’s Provisions. Now, I thought for a moment,

  • do I take the sandwich and risk having nothing to eat?
  • or do I go with the charcuteria plate of sadness?
  • or maybe I roll the dice, go for the sandwich, and ask again?

What would enforcement really look like? I had my rollaboard with me. I could leave and use the restroom in the terminal and change shirts (Provisions doesn’t have a restroom of its own). I could return in disguise! If challenged, I could just say “Oh, you must be confusing em with my brother.” Or I could just lean into the Shaggy Defense and insist, “wasn’t me.”

Either way that’s not a premium experience. American has wanted to pivot to premium over the last 15 months, because that’s where the money is in the industry right now. But deep down their priority remains not spending a dollar they don’t have to.

And that means spending on an employee who can throttle packaged foods taken by their premium customers, from an outlet designed for those customers to take packaged foods.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. There have been many articles here on people that simply can’t control themselves. Hoarders, whatever, they ruin it for everyone else. I knew this was coming. I personally witnessed a female pull out a large Tupperware container and take almost all of the pastries. Looking at her it was obvious she had not missed any meals.

  2. IMO, If you want decent coffee, then buy decent coffee. Free “high quality” coffee is a first world complaint. If your coffee is not available, take an Adderall.
    Send in the clowns…

  3. Sad. Air Canada Café has a huge selection and everyone takes as much as they want. There’s still paid staff, to restock as fast as they can, while the hordes stock up. The Café even provides small bags that hold 2 items easily.

    Entry Qualification is similar to American’s, so I’m not sure what the issue is.

    The wise man said, you can’t economize your way to prosperity. I think it was Dick Cheney, come to think of it. Oh, well.

  4. @ Gary — Well, Delta leads the race to the bottom on this — once you have your BP scanned at a grab and go station, you are not permitted to enter ANY SkyClub at that airport for the rest of the day, even if your flight is delayed several hours. Absurd.

  5. Not a big deal given the concept. If the pitch on entry is “our staff will provide you with one complimentary meal box and help yourself to drinks, fruit, chips and a cookie” that’s reasonable. Coupled with a “have more time? Enjoy the full Admirals Club experience an X minute walk away”. Just about setting expectations.

    As @Gene says – would still be better than Delta policy…

  6. This has an easy solution. On the sign they just say something like, “1 per guest please”, and if someone asks nicely for a second one (for *any* reason), then they say yes.

    Having an opt-in strategy like this easily reduces waste, and I’m pretty sure that only about 5%-10% would ask for a second item, even if that much.

    It’s exactly like the higher end cruise lines do it in their specialty restaurants (Royal Caribbean is a perfect example)- they say you only get 2 Appetizers, 1 entree, etc. but if you just ask nicely they will always give you extras.

    In fact, AA could learn a lot from RCL… RCL is a cash growth machine and their customers love them, including me (and I love AA too… just not as much?)

  7. Maybe they should charge $5 per item after the first one or two? That will stop the scammers.

  8. I was told this last Saturday as well, and I was taken by surprise.

    The falafel salad didn’t look like enough food, so I went for a sandwich instead.

  9. Unfortunately too many folks have abused “grab and go” privileges to make them wide open anymore. I’ve watched lounge lizzards dump hot food in their bags as if it was some sort of contest to see who could get me most value out of their lounge access.

  10. As long as they set and enforce rules, I see no issues here. @Ken A, is this like the one you’ve dealt with at CLT?

  11. And this is exactly why the entire C-suite and Board of Directors need to go. All of them. ULCC style cost savings isn’t just a mantra with these folks, it’s in their DNA as executives. They will never be able to turn American into the more premium carrier it once was. Spending the necessary money is just too foreign to them. They can’t bring themselves to do it. Not to the extent that’s necessary, anyway.

  12. Don’t spend a penny more than you have to. The lounge situation at CLT is pathetic enough to begin with, especially at the Tomb Of Horrors in B/C. There’s no need to make it worse other than sheer greed.

  13. Unfortunately, people think it’s a free for all. I can’t blame AA. Also, what Gary doesn’t indicate is that the snacks items are self serve. (Unless that recently changed). I have no idea why someone needs to walk away with three sandwiches. The location doesn’t exist to feed you for a couple of days.

  14. I blame the bloggers, and now the pitiful TikTok influencers that glorify going full glutton. They ruined it for everyone.

  15. Capital One lounge provided grab-and-go bags neatly fit exactly two handhelds (used to be four but admittedly probably the right move to downsize). Then you can grab a drink. Seems reasonable.

    I’m sure people still stuff their own bag but at least it sets a sensible baseline without subjecting people to explicit hard limits.

    @1990 — Ha-haa! #callback

  16. That is the problem with greed, a huge part of American culture. Rather than JUST take what you need , people want to take it ALL. It’s Free , so stock up, who cares if someone else might not get any… selfishness at it’s ugliest.

  17. If they’re going to have a limit, it should be 2. Those don’t look like very big portions.

  18. People misuse these options and fill duffel bags of food with it. I have seen that happen at United grab and go at DEN. So the quality goes to shit.

    These options look much better than what i have seen at United or Cap One lounges. I don’t mind at all if they are limited to one per person.

  19. PlatPro stopped in here a few weeks ago on the way to premium economy CLT-MUC. I’d read about but this was my first visit, it was a great option since we didn’t want to wait in absurd lines to get into the other crowded clubs. At least two staffers in the small room, one of whom was handing out (aka monitoring) F&B, but no problem getting a sandwich and a couple of snacks, and a can of water. Had hoped for a plastic bottle (which I like to refill – don’t hate me) but can worked.

  20. PlatPro stopped in here a few weeks ago on the way to premium economy CLT-MUC. I’d read about but this was my first visit, it was a great option since we didn’t want to wait in absurd lines to get into the other crowded clubs. At least two staffers in the small room, one of whom was handing out (aka monitoring) F&B, but no problem getting a sandwich and a couple of snacks, and a can of water. Had hoped for a plastic bottle (which I like to refill – don’t hate me) but can worked.

  21. As to why this doesn’t happen in Canada, it’s the local manners. Many Americans have few manners and little education, especially in the South.

  22. One main item. Otherwise, there are cookies, fruit, drinks, etc… to grab. It’s not just 1 item total.

  23. I was just in the Provisions Club and spoke to the manager. Yes it is NOW the new policy. Why? Because they had idiots taking 5-13 items, yes she said 13 out of the club and giving them away to their friends and family members that didn’t have a membership in the Admirals Club. She told me that they will be doing the same at all Admirals Club locations because people are filling containers up with cheese crackers, sandwiches, chips and fruit! Really????!!! Disgusting behavior!

  24. @Alex — Not so much ‘free’ as ‘included.’ I’d say the greed at the top and by corporations (see wage theft, tax loopholes, insider trading, etc.) deserves far more attention than any petty ‘theft’ (though, again, arguably not even literal theft here, just excessive.)

  25. @1990–You wrote, “As long as they set and enforce rules, I see no issues here. @Ken A, is this like the one you’ve dealt with at CLT?”
    Yes. Last month, the CLT American Airlines Provisions by Admirals Club® lounge was enforcing the one food item per guest rule—because nothing says “luxury” like rationing a tiny snack box. When there are 12-hour flight delays and cancellations (which, at this point, should earn you a punch card and maybe a commemorative mug), my Admirals Club annual membership came in handy since I can bring in two guests. I escorted two stranded American Airlines passengers to the AA Provisions lounge so they could enjoy a snack box and a brief illusion of comfort. They were ecstatic—especially since the one-day Admirals Club passes they bought online for $79 each turned out to be about as useful as a screen door on a submarine. They were understandably annoyed that American Airlines sold them passes they wouldn’t honor, blaming full lounges over the last nine months.

  26. @Ken A — Bless you, sir. “about as useful as a screen door on a submarine”… bahaha!

  27. Watch a tic tok video the other day of an influencer that showed off their ‘”haul” as they put it from the grab and go. Numerous bags of chips and beverages! Desserts and at least 4-5 of the main items. This is why we can’t have nice things.

  28. @ Coffee Please

    “I personally witnessed a female pull out a large Tupperware container”

    A female what? Ostrich, giraffe, salamander, hose end, or human?

    Writing “a female” adds no useful info to your comment.

  29. @ Explore — ” Many Americans have few manners and little education, especially in the South.” That is quite an ignorant comment.

  30. @Gene — Bring out the four quadrants ‘stereotypical’ personalities US map… NE (acts mean, is mean); SE (acts nice, is mean); SW (acts nice, is nice); NW (acts means, is nice). Not sure I buy it.

  31. I’ll get a sandwich that maybe I won’t like. I can just trash it and eat my backup lunch.
    The epitome of American over consumption and a waste of food.
    This is the kind of behavior that likely led to this policy, along with the Admirals Club vending machines, selling bottled/canned drinks.

  32. @OtherSteve – proper wording should have been “Female cow pulls out her finest Tupperware ” and fills it.

    Most likely from Eastern NC!

  33. @West Coast Flyer — Has she given birth to a calf yet? If so, yes, cow. If not, merely a heifer.

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