Le club Accorhotels has revamped its elite status program, adding new benefits — benefits which are not in and of themselves impressive, but that are much improved.
This is the loyalty program for Sofitel, Novotel, M Gallery, and related hotels.
For a chain with full service hotels, their benefits were about the weakest out there. Now they are a bit better or at least will be come mid-October. And this is also a chain of course that gives away its top tier platinum status just for signing up…!
Specifically, new benefits include:
- Free internet for Silver, Gold,and Platinums
- Late checkout (subject to availability) for Silver, Gold,and Platinums
- Early check-in (subject to availability) for Golds and Platinums
- Lounge access for Platinums
Golds have to choose between early check-in and late check out, if both are available, they aren’t supposed to be entitled to check in early and check out late. Of course there’s no entitlement here at all anyway because it is ‘subject to availability’.
Via Lucky, here’s the benefits chart expected to go into effect in a couple of weeks:
Not at all competitve with the elite benefits offered by Starwood or Hyatt. Not even as good as Marriott (which offers breakfast if no club lounge is available though not at resorts or at Marriott Courtyard properties, though Marriott doesn’t guarantee late checkout either). It’s still some improvements, which have been sorely needed.