Only One Airline Has A Stronger Brand Than Emirates And Turkish

News and notes from around the interweb:

  • American Airlines employees now have companion eligibility for ZED fares on JetBlue, and will soon get “higher boarding priority than other ZED standbys” on the carrier.

  • How to transport the Olympic torch on an aircraft since they don’t put out the flame.

  • There are several stories you can tell about this data.

  • Qatar’s CEO wants to add members to oneworld and he’s the current head of the alliance. It was just a couple of years ago he was threatening to pull his own airline out.

  • A stowaway didn’t make it on a Nairobi – London flight sad.

  • Aeroflot has the world’s strongest airline brand Really?

    Russian flag carrier Aeroflot remains the world’s strongest airline brand, with a BSI score of 89.5 out of 100 (up from 84 last year) and a corresponding AAA brand strength rating. This is despite a more than a third (-38%) decline in estimated brand value to USD1 billion.

    As one of the oldest airlines in the world, Russia’s national flag carrier has “clearly demonstrated that despite reduced air travel it continues to have a strong presence in consumers’ mind,” says Brand Finance. The airline has recently undertaken a shift in strategy towards becoming a more premium class travel option.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. The CTC report does not describe clearly how “brand value” was calculated. Didn’t they understand it?

  2. I can’t bring a bottle of water through security but the Olympics can bring freaking fire.

  3. Watching the video, all I could think of was “… because great is what we’re going for”

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