There are any number of ethical choices we all make on a daily basis. I don’t have a staff to bounce things off of, no editor, I’m just me and I do the best that I can to write content that interests me (the only way I could possibly still be doing this after 17 years) and hopefully engaging content and do it in a way that let’s me sleep well at night.
That doesn’t make me any more ethical than anyone else, and I’m sure readers will find fault with plenty of things I write, but here’s how I generally think about the blog.