There’s a real problem that programs are facing, how to deliver award seats in a world where planes are full and airlines aren’t growing faster than the economy? If there aren’t unsold seats on desirable flights the model breaks down. The answer though isn’t to move towards low value redemptions where a mile is worth a penny. That’s giving up.
Fortunately it’s not really an either-or proposition. In fact United’s own experience with revenue-based redemptions shows that this new model can easily co-exist with award charts.