I love the sentiment, but according to United’s announcement there’s not much to it behind service training for employees, free DirecTV on less than one third of mainline aircraft, and paying out lower bonuses.
Of course anything is better than the recent history at United of dragging and beating a passenger in the aisle, killing a dog in the overhead bin, and shoving a 71 year old man to the ground and threatening to take away his miles for complaining.