Southwest Makes a #MeToo Change To Its Safety Announcement

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Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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  1. What’s more stupid than having this in a safety briefing is having to have a safety briefing in the first place. It is intuitive to tell a flight attendant if you are having safety issues. It doesn’t need to be part of an announcement on every flight. Likewise unless this is your first flight, very few people actually pay attention to the safety briefing, not that it matters. It is intuitive that exits are either in front of you, behind you or right next to you. The safety briefing is a waste of time and a product of bureaucracy and the legal industrial complex.

  2. I flew Delta this week and heard a similar line in their safety briefing. It’s interesting that I even noticed it – I’ve heard those safety announcements so many times that I just don’t hear them at all anymore. But this was new content and it caught my attention. I think it’s a good idea. It’s good to know that flight crews are getting at least a little bit of training in this area. And no, Mr. Adams, it is not intuitive to know that someone is prepared to help you if your seatmate starts pawing at you or whispering inappropriate things. Especially for children, teenagers, and very young men and women who might be traveling alone for the first time. And you know who DOES listen to safety announcements? Kids. Bravo, Southwest and Delta.

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