Good marketing is something that all of us welcome: useful information that connects us with something we actually need or want, and even better information that comes to us right when we want it, to help us make a decision.
When someone says they don’t like marketing what they mean is they don’t like bad marketing. They don’t like receiving information that isn’t relevant to them, that doesn’t speak to them in their language, that isn’t what they’re interested in.
The world is full of bad marketing.