Last week Matthew Vincett, CEO of LifeMiles, told me to expect a return of their 100% bonus on purchased miles May 3. And indeed it’s back. Go to the purchase miles page and log in. I’m actually offered up to a 125% bonus through May 31.
Vincett sees offering miles for sale inexpensively as win-win for the program and the consumer. Flexible consumers who can travel on award tickets gain access to travel less expensively than if they were buying tickets directly. And the program generates revenue that’s greater than its redemption cost.