One hotel loyalty program executive relayed the common refrain she got from hotels in the chain when they first began rolling out a breakfast benefit for their top tier elites — “you mean we have to feed them, too?”
And yes – they do — because breakfast is a common benefit of hotel elite programs, at least at the time tier, and it’s something that the better programs need to offer in order to remain competitive.
The most coveted hotel elite perk is upgrades, especially to suites. But perhaps the second most coveted hotel elite status perk is breakfast.