On Sunday I covered remarks by the head of the Delta SkyMiles program where he explained, among other things, why Delta doesn’t try to offer awards that look like outsized value to the member the way that Air Canada Aeroplan does.
So it seemed worth looking at Mark Nasr’s comments at the same Skift conference. Mark is Air Canada’s Senior Vice President of Marketing, Digital, Product, and Brand and oversees the Aeroplan program. He explains why it’s important to deliver good value awards to customers in order to succeed.