Delta’s operation melted down over last year’s holidays. Southwest has melted down over lack of crew. American melted down over the summer without enough pilots and then at the end of October without enough flight attendants. And now everyone’s worried about holiday travel with the government requiring airlines to have their employees vaccinated – with deadlines coming up.
United Airlines sent out a remarkable email, both for its candor and effectiveness but also for the way it brutally subtweeted these competitors. Under CEO Scott Kirby’s signature, United obliquely references news of airline meltdowns and says in effect ‘this won’t happen to us.’