With Alaska Airlines joining the oneworld alliance and continuing to partner more closely with American Airlines, the two airlines have introduced reciprocal elite benefits – the most valuable of which are access for elites to extra legroom seats and upgrades.
As the partnership was being developed, American Airlines Senior Vice President Vasu Raja emphasized the need for a seamless customer experience between the two airlines so “that a customer of either Alaska or American Airlines would choose us over one of our competitors’ long haul services” as a result of upgrades, seat assignments, and other benefits. And yet….