Norwegian ceased its transatlantic business and is trying to stay afloat as an intra-European carrier. But the founder of Norwegian thinks his ultra low cost long haul business model – that has never worked before – is suddenly ripe for success. And he’s trying again with Norse Atlantic Airways.
OSM Aviation, which provided staff outsourcing to Norwegian, is 53% owner of the new venture. Expect low cost labor flying 9 to 12 ex-Norwegian Boeing 787s and even planning to offer connections with Norwegian.