It’s Shocking How Many Airfare Searches People Make, and Richard Branson Pledges to Be Back After Virgin America Sale Closes

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About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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  1. From a marketing standpoint it makes sense for them to do all of their business under the Virgin America name. Alaska Airlines implies that they only fly to Alaska. Probably not the best strategy. Southwest would have been in a similar situation if they had not done such a good job building their brand with a strategic merger (AirTran) and their unique culture and policies.

  2. The virgin brand is not worth the fee in this country and OTAs give you all the awareness you need.

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