american airlines

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American Airlines Finally Testing Free WiFi—And It May Reveal A Costly Mistake They’ve Been Ignoring

Feb 28 2025

In 2012 I wrote that wifi would eventually be free, once there was enough bandwidth on board so that one customer’s use didn’t trade off with another’s. That’s largely happened. JetBlue and Delta offer free wifi. United is moving to Starlink (enough bandwidth) which will be free. And it looks like American is being pushed there – dragged kicking and screaming, perhaps, but they have to get there.

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American Airlines Net Promoter Score Collapse: Flyers Abandon Ship For Delta, United At Record Rates

Feb 28 2025

It’s people who fly the most who (1) understand the difference in product [they are repeat buyers!] and (2) are willing to spend more to get the experience they want. They suffered from degraded product and service – less legroom and seat padding both in the front and back cabins, less food and lower quality meals on board (again in both cabins) and myriad cuts across the board.

These reputational issues have now gone mainstream, beyond just frequent flyers.

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