american airlines

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Lost Bags Cost U.S. Airlines $150 Million—American Airlines Joins 18 Carriers Using Apple AirTags To Find Them Faster

Customers used to get frustrated, knowing where their bags were but running into a brick wall with their airline trying to get that information used. That’s changed, with airlines jumping on the bandwagon of adopting new technology deployed by Apple that lets them take in tracking data and use it to recover bags.

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Rudest Flyer Yet? Passenger’s Feet Ruin American Airlines First Class Seat

Feb 18 2025

An American Airlines passenger removed their shoes and propped both of their sock-clad feet inside the seatback pocket assembly, using it as a makeshift footrest. Perhaps it was already broken, but they’re clearly stretching it out further. And that storage compartment is designed for small items like magazines or safety cards – not feet.

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Inside The American Airlines Premium Pivot: Deep Dive Into The Challenges Ahead And Blueprint For Success

Feb 15 2025

For years I’ve written that American Airlines has high costs, and can’t win with a strategy of aping Spirit and Frontier (despite that having been Isom’s focus while President of the airline). Over the past three years they’ve been focused primarily on costs when they largely have a revenue problem. They need to earn a revenue premium because saving an incremental $100 million through purchasing efficiencies and product cuts doesn’t move the needle, and can be more than offset in revenue losses.

They seem to be realizing this.

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American Airlines Rolls Out First-Class ‘Sliders & Fries’: New In-Flight Burger Challenges Delta’s Shake Shack & United’s Classic

Feb 11 2025

United Airlines and Delta Air Lines both offer burgers as one of their domestic first class catering options. American Airlines is joining the burger bandwagon.

Sliders and fries are heated at the same temperature as the rest of American’s entree choices, for a period of 30 minutes. Condiments apparently do not accompany the meal tray but are available on request.

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American Airlines Creates New Customer Experience Unit, Names Chief Customer Officer To Drive Pivot To Premium

Feb 11 2025

A couple of weeks ago I revealed exclusively that American Airlines CEO Robert Isom had pivoted to begin talking about a premium focus in the airline’s strategy. In employee remarks following the airline’s fourth quarter earnings call, Isom talked about attracting customers willing to pay more for better services.

He said that the airline is going to have a “rededication and a renewal to focus on the customer experience.” And he talked about this as “the next order of business, we’re going to organize around this.” And says “you’re going to hear some things very soon.” The start of this appears to be today’s news.

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