Tyler Cowen wonders if, instead of United’s new plan involving boarding passengers assigned to window seats first, airlines would save more time charging for carryons (making passengers internalize the costs of lengthy boarding processes) or awarding prizes based on how quickly passengers get into their seats and buckle up. The latter idea, while novel, would undoubtedly entail pretty substantial technological costs to retrofit aircraft appropriately. How else to know how long each passenger takes from boarding to buckling? And it would probably involve taking aircraft out of service for a time to do the retrofit, not to mention lengthy FAA approvals for the aircraft modificiations. So I’d guess that costs would be way too high relative to any savings from quicker boarding times. Besides, as passengers compete with each other for quicker boarding, aren’t there…
