Tag Archives for elite benefits.
IHG launched new elite benefits that include free breakfast for Diamonds, confirmed suite upgrades (as a choice benefit, starting at just 20 nights!), and club lounge access (another choice benefit).
There was just one problem I flagged. Not all benefits apply on award stays. The program changes are an improvement for everyone, to be sure, but not for everyone equally. And IHG One Rewards is addressing this.
While this new program is much more rewarding for chain loyalists, whether at 20 nights a year or 70, they haven’t applied these improvements consistently to treat reward nights rewardingly, so they aren’t yet treating members who earn benefits as valued when they’re cashing in their hard-earned points. Hopefully IHG will see this as a weakness and address and improve it. Terms and conditions matter when expecting hotels to comply, or addressing non-compliance with customer service. If this isn’t what the program intended, they’ll update the terms and conditions of these benefits accordingly.
IHG Rewards is now IHG One Rewards with a whole new set of elite benefits to go with the introduction of a new top elite tier, Diamond. I spoke with IHG’s Senior Vice President of Global Loyalty and Partnerships, Heather Balsley, both about the vision for the changes and the to get into the weeds about how new benefits will work.
In theory new elite benefits are better than Hilton’s, and some guests will prefer them over Marriott’s, but how valuable they are depends on the properties members stay at and how well those hotels deliver on promises.
Gratuity is part of the cost of breakfast so for a breakfast to be considered complimentary guests must not be expected to pay cash out of pocket when they eat it. But the Delta Hotel Daytona Beach Oceanfront has figured out a way to charge elite guests a cash co-pay for their ‘free’ breakfast.
American Airlines and JetBlue introduced reciprocal elite benefits this past fall. The major omission was reciprocal access to extra legroom seats, largely a function of JetBlue not even offering those to their own elite members.
However JetBlue has been rethinking its elite benefits and now both JetBlue and American elites gain access to extra legroom seats on both airlines along with additional new benefits.
Your ‘free breakfast’ as a Marriott Platinum, Titanium, or Ambassador member is allowed to come off of a special limited menu. And it does not even have to include juice or coffee.
And here’s the important context. Hotels can get away with virtually anything at Marriott, and hotels in this particular ownership group usually try.
If you earned Platinum (50 night) or Titanium (75 night) elite status with Marriott in 2021 you only have until January 7th to make your ‘choice benefit selections. If you miss the deadline, you miss out on benefits like suite upgrade priority and free nights.
A reader shares they have a missing stay from December 27 that would push them over the threshold to earn Titanium. And Marriott won’t take a missing stay submission for that until January 10.
The partnership between American Airlines and JetBlue started allowing each program’s members to earn miles and elite qualifying credit on each other’s flights back in the spring, and they announced that recognition of elite benefits across the two airlines would begin in the fall.
Elite benefits are here – today – and award redemption starts next month. Here are the details.
American Airlines and JetBlue launched their ‘Northeast Alliance’ early in 2021.
Until now there haven’t been elite benefits recognized between the two airlines, and there’s no redeeming miles for each others’ flights. Elite benefits, though, will begin this fall.
Back in December American Airlines announced that their Platinum Pro members would become oneworld emeralds. That will go into effect June 30. There are a couple of wrinkles to know about.
Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
