emirates

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Emirates First Class Upgrades Are Easy, Great Deal

shower in plane
Oct 16 2023

You can upgrade award tickets! This isn’t limited to buying business class with cash and upgrading with miles. If your upgrade doesn’t clear in advance, you can upgrade at the airport. And there there are no capacity controls. And there are no cash co-pays in addition to miles for the upgrade.

Plus their first class is a special product.

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Emirates Keeps Devaluing Its Miles Because Dubai’s Rulers Don’t Prioritize Loyalty Programs

private airplane bar
Oct 11 2023

Emirates as a company hasn’t prioritized loyalty and so the head of loyalty optimizes within that framework. Revenue management won’t release award inventory to the program to any meaningful degree, so Skywards is stuck promoting using their miles as cash towards flights on the airline and cannot buy excess inventory to sell at a profitable discount through the frequency program.

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The Secret Route Where Emirates First Class Starts At Just $912.. Roundtrip!

Sep 21 2023

The Emirates Airbus A380 is special. First class features suites with doors, though there are better first class suites. Emirates has an amazing food and beverage program, often including $500 wines and even more expensive cognacs. And it has two on board showers. There’s also the business class bar.

But it’s an expensive product, both spending cash and spending miles. You’ll have to spend a lot more miles than most programs require for comparable travel. Except there’s a route where they give the seats away for less than the wine you can drink on board.

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Emirates Jet Catches On Fire In Russia

Jun 30 2023

Emirates flight 176 from St. Petersburg, Russia to Dubai caught fire while still on the ground prior to departure. It’s being reported that the fire was in an engine of the Boeing 777, and that passengers were evacuated. The flight currently shows a 3 a.m. estimated departure time, four hours late, but that seems.. optimistic?

Judging from video of the incident I’d have to speculate that it’s not one of the plane’s engines but its auxiliary power unit.

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United May Launch Washington Dulles – Dubai And Seek Anti-Trust Immunity For Emirates Partnership

Jun 15 2023

After spending years asking the federal government to violate a treaty with the United Arab Emirates and block Emirates from flying to the U.S., several months ago they entered into a partnership with the Gulf carrier. The partnership does very little so far, but helped make the case for United to launch its own Newark – Dubai flight.

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Penelope Cruz Signs On To Promote Emirates, What Do Airlines Get Out Of Celebrity Ads Anyway?

May 25 2023

The point in a celebrity campaign is to associate the brand with something. At its worst, the celebrity’s gravitas rubs off, or their likeability. It’s good enough for this person, I’m sure to like it!

But at its best – and nobody does celebrity advertising like Nike – it creates a brand purpose that makes the product a celebrity. Nike celebrates the athletes they have endorsement deals with. They celebrate greatness in sport. And though they’re selling a commodity (shoes, but in many ways airplane seats are similar) they become something consumers want an attachment to as a result.

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