hyatt

Tag Archives for hyatt.

Hyatt Introduces New Earn or Burn Points for Experiences Website

tours and adventures promo
Jul 18 2018

For a company invested in being an experiential brand outside of hotel stays, trying to earn a revenue premium by ‘helping you be a better you’ through acquisitions live Miraval and Exhale Spas, Hyatt has been behind its competitors in offering experiences outside of its hotels through its loyalty program.

More options are better, and it’s worth giving these a scan. There isn’t the exceptional value, scale, or true scarcity to the bulk of these experiences. But some of them are going to be interesting, and the value per point is fair though not outsized.

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Is Hyatt Playing With Me? Suite Upgrade at Hyatt Place

hotel kitchen
Jun 14 2018

I’ve harped quite a bit about the lack of benefits for Hyatt elites at Hyatt Place properties, especially now that the program has eliminated check-in amenities. The program doesn’t allow top tier elites to confirm suites at Hyatt Place hotels. Breakfast is for everyone, or at least for program members booking direct going forward.

Since I rarely want a late check-out at a Hyatt Place the only benefit I experience is bottled water.

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Hyatt’s Two Problems

hyatt place
Jun 09 2018

The Hyatt chain is too small, and the growth in properties they’ve achieved has been in the limited-service sector which means it’s of little help to the upscale guests that their loyalty program appears to have been built for.

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Dear Travel PR, Don’t Lie

hyatt hotel
Jun 06 2018

I was asked to participate in a panel for travel PR professionals later this week, along with a traditional newspaper and magazine editor, talking about best practices in pitching stories. How do you get attention and coverage? What do PR professionals do wrong, from our perspective?

And something set me off Monday morning with one pitch, so I thought I’d share it. The worst thing a brand can do is lie. But disingenuous framing can be almost as damaging.

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New Members Booking Through Expedia Still Get Hyatt Place Breakfast – Globalists Will Not

hotel breakfast food
Jun 05 2018

This tells me they’re thinking about their strategy against online booking sites, rather than thinking about their customers. If someone spends 55 nights or more a year (or spends over $20,000) with Hyatt they’re a valuable customer every time they walk through the door.

If a top tier elite books through Expedia because the rate was lower, or because the hotel was sold out on the Hyatt site but still available at GetARoom they’re demonstrating their loyalty. Treating them less well than a first time guest simply makes no sense.

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Hyatt Place Ending Free Breakfast for Non-Members and Extending Early Check-in to Explorists

hotel breakfast food
Jun 04 2018

Hyatt’s biggest challenge is scale. They have 10% the footprint of Marriott, which makes it hard for guests to stay loyal. Their coverage doesn’t meet all guests’ needs, and it’s often necessary to stay at a less convenient property in order to stick with Hyatt. As a result the program needs to work harder — give guests a reason to go out of their way — to be loyal Hyatt customers.

These are the major challenges faced by the chain. They’re announcing changes at Hyatt Place which largely do not address these challenges.

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