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Yesterday I mentioned United’s offering extra bonus points for booking online. Now they’re also offering additional bonus points for both buying tickets at united.com and checking in online.
United is offering a total of 2006 bonus miles (the standard 1000 plus an extra 1006) for online bookings made by January 10, 2006 with travel by March 8 for domestic and Canada itineraries and March 31 for international itineraries. Fourteen day advance purchase is required for Domestic/Canada destinations and seven day advance purchase is required for international destinations
United has introduced a new reason to book on its website in addition to the standard 1000 mile booking bonus. Flights booked at united.com and paid for with a United Visa will earn an elite qualifying mile for every dollar spent.
Continental Airlines continues to push their website, this time in a new and interesting way.Airlines began by offering mileage bonuses for online flight bookings. This was win-win. They took business away from travel agents, and even reduced their telephone agent costs at the same time. This was worth well more than the cost of awarding bonus miles. Plus they figured they were changing consumer behavior at the same time, creating substantial long-run cost savings. Some of the most lucrative offers (such as America West’s offering 3,000 bonus miles per booking) have gone away as consumers have taken to the web for making travel arrangements. Then airlines began offering bonuses for booking award tickets online. While this doesn’t take business away from the travel agents, it does save substantial labor costs for the airline. Award tickets…
Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
