Tokyo Hotel Offering Free Rooms, You Just Have To Post A Photo To Social Media

Some people have argued that influencers should stop asking for free trips because hotels are suffering during Covid. On the other hand one Tokyo hotel has a formal program to offer anyone a free midweek room in exchange for a social media post of any kind. You don’t even have to call yourself an influencer.

The Hotel New Shohei in Shinjuku has empty rooms. Their bet is that social media posts are worth more than the marginal cost of cleaning an additional room.

To outshine everyone else, the Hotel New Shohei in Yotsuya, Shinjuku is offering rooms completely free. That’s right, you can snag a single room on weekdays with all the accommodation a paying customer gets, which includes complimentary coffee, tea and even beer or wine at the bar after 5pm.


    Single Room, Credit: Hotel New Shohei

The offer applies to a single room, but if you’re in the area could be worth it just for the free drink.

Unfortunately they offer just a single night’s stay, and most people who are not residents of Japan cannot visit in any case. It’s one of the cities I can’t wait to eat in again.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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  1. Hotel New Shohei website says to post a photo of your stay for free stay after the stay?
    Doesn’t say say how/when hotel refunds the stay. Free stay offer is for September 2020. Non-sense.
    Proper characterizing of this PROMO is a free hotel advertisement only.

  2. Meh. Getting into the country is the principal issue right now. I have tickets for December 2020 and March 2021 and neither seems likely at the moment.

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