Trump Hotels have been controversial since Donald Trump launched his campaign for President. A couple of years ago I was supposed to speak at one of the New York properties, which I was excited about (never having stayed there), but the conference was moved at the last minute not wanting to risk the association.
The Old Post Office building in Washington DC has been converted into the Trump International Hotel. It was controversial because the lease on the building with the government specifies that the agreement cannot inure to the benefit of any government official. Foreign leaders and embassies have said they choose to stay and hold events there as a signal to the administration.
Last month an artist projected ‘pay bribes here’ and other messages onto the front entryway of the hotel property.
Generally Trump hotels are nice, though the DC property reportedly fails to change bathrobes between guests.
That’s good practice, it would seem, for Trump Hotels to launch a midscale brand, a category which includes Best Western, Baymont Inns, Knights Inn, and Quality Inn.
And apparently that’s the market they’re going for, to Make La Quinta Great Again.
— Deanna Ting (@deannating) June 5, 2017
As Deanna Ting reports, the chain will be called ‘American Idea’. This is the second new brand the Trump chain announced in the past year. The other is a new lifestyle brand, Scion. Both brands notably avoid use of the Trump name.
Last year we learned that the Trump family and top executives were worried about what the President’s candidacy was doing to the hotel business. (Data suggested a negative effect.)
If the hotel chain is more valuable without the Trump name that would seem to call into question the $3.3 billion of the President’s asserted net worth that he attributes to his name alone.
I’m still hoping, of course, that my Trump boardgame appreciates in value.