When United and Continental merged, then-head of United’s Mileage Plus loyalty program Graham Atkinson was forced out. He landed at Walgreen’s, and everyone has been expecting the rollout of a loyalty program for the drugstore chain. Now that’s exactly what’s happening.
There will be points-earning opportunities for purchases, prescriptions, getting shots, and “participating in a walking program.”
The more points you earn, the more existing points will be worth.
Their goal is “tens of millions of sign-ups before the end of the year.”
The program launches in September and there’s no word yet on whether points redemption availability will entail Starnet blocking when each quarter’s demand exceeds budget…