Monthly Archives for April 2020.
Marriott has updated its coronavirus policy, granting flexibility on cancellations through June 30th as well, though with no new information on what to expect from the Bonvoy program.
There’s a bunch of fine print to this. They’re warning that refunds may take 90 days; Design Hotels and Homes & Villas by Marriott are excluded; and this doesn’t apply to group boookings.
Loyalty programs need to stay relevant. When people aren’t traveling, they aren’t engaging with the brand. Expect co-brand credit card applications to fall. There will be fewer new customers, and perhaps even more people than usual will cancel cards when annual fees come do. Both the number of active members of a program will drop and the size of the credit card portfolio will decline as well. The volume of card spend is likely to fall in recession.
Yet loyalty programs are key to a travel brand’s resurgence. What should they be doing?
For years airlines have cleaned planes less than you probably think. Between flights it’s usually been just a quick clean between flights, picking up the most obvious trash but not even getting everything out of seat back pockets. First flight of the day has been the cleanest – less pressure to get cleaners on and off quickly so that planes don’t sit much between flights.
When times have been tough cleaning is an area that airlines cut back. Coming out of bankruptcy Delta wasn’t deep cleaning planes more often than every 12 to 18 months. Now that times are tough airlines will have to invest more in cleaning.
Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
