First Class for $40? Here’s How Airlines Made Luxury Travel Affordable – And Almost No One Realizes It

When does it make sense to fly first – or business – class?

Growing up I was a frequent flyer, with divorced parents living on different coasts. I remember thinking as a pre-teen that I would never fly first class, because I wouldn’t be able to afford it but even if I could it surely wouldn’t be worth it spending that sort of money for a few hours’ comfort?

That was before frequent flyer upgrades were really a thing, and I had no idea that people would sit up there for less than the headline cost.

  • First class even domestically used to be several times the cost of coach.
  • A combination of lower-cost airlines with premium cabins and technology advances in how airlines sell tickets began to bring down the cost, but consumers aren’t always conscious of this shift.
  • People think that first class is expensive – and much more expensive than they’re comfortable with.

‘What net worth is needed to fly first class?’

My grandparents wouldn’t fly in premium cabins. They grew up in the Depression. They had plenty of money, but it was simply outside the bounds of acceptability for them to even be thinkable. Once they reached a certain age they just wouldn’t travel. The last trip they took was to my wedding, and I redeemed their Membership Rewards points for the tickets.

Their son moved to Australia when I was five. He and my aunt had kids there. But when my grandparents were too old to travel there in coach, they stopped going and that meant they wouldn’t go. I redeemed my miles for first class.

However this mindset no longer makes sense (and for them, I’m not sure that it ever did, they had the money and more time with family – grandkids! – would have been worth it).

Airline first class hasn’t been for the wealthy in 40 years. Domestically, it went from a place filled with upgraded upper middle class middle managers to a place filled with people who have $40 or, sadly, people who have $40 available on a credit card.

Whether or not first class is ‘worth it’ depends, of course, on how much you value it and on your available funds but the modest increment means the extra cost is frequently easy to justify.

Of course airline first class is no longer as nice as it once was, either. When I first started getting upgrades lunch on a non-premium cross-country flight might be steak, and a coursed affair. Now it’s considered an upgrade that Delta is investing in serving Shake Shake. But it’s still more space, a bigger seat, and for now includes bags and seat assignments.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. The $22M guy who can’t justify paying extra for First Class needs to be reminded that ‘There Is No Luggage Rack on a Hearse…’
    I’m sure his heirs would be happy to inherit his fortune, but he certainly can’t take it with him.

  2. Before I retired 20 years ago I was a frequent road warrior, and while never paying Delta (as million miler) for first class I got upgraded 75% of the time. In those days, $25 was enough to buy an upgrade on AirTran (preferred over Delta as they flew to Midway).

    Now I pay for all my flights with points: first or business for long haul flights, but usually coach for domestic. I fly Delta only via the Virgin partnership.

    And I have given up on AA forever.

  3. This is why I follow sites like yours Gary. I live to finding and taking full advantage of the ‘deals’ — 30K AA points for Flagship First lie-flat JFK-LAX. SOLD! It’ll be a 6AM flight on a random Tuesday, because otherwise that’s a $1,500 out-of-pocket expense. Or, pushing those Delta RUCs to ‘maximum overdrive’ paying $150 for Economy to get Delta One lie-flat with a cash-price of $1,850. Or Fifth Night Free on award stays with Hilton and Marriott in the Maldives or somewhere else that’s nice. It feels like you are getting away with something, but you are still playing by the rules. Is this what tax loopholes feel like for the super rich? Which reminds me, great redemption for that IHG Kimpton in the Caymans.

  4. This is EXACTLY why everyone needs to stop chasing status. The ONE loyalty benefit (upgrades) that FF’s value the most are now being sold for scraps. The most frequent fliers now happily PAYING for what was once FREE. Game over. Airlines win. Loyal foolish fliers lose.

  5. There is a consumerist “new money” aspect to some of the folks paying for first class, especially domestically. Of course someone with an 8 figure bank balance can spend $40 on an upgrade. But I definitely get the sentiment the guy worth $22 million.

  6. If 90% of the first class seats are bought and paid for these days and it keeps climbing, take upgrade benefits off the frequent flyer program. The only thing FF gains you is a free bag and a way to board faster when you have a bag to put up top. When I want to fly up front, I pay the extra money. Usually if you are flexible on time of day, you can get it for about $100 bucks more in my experience. I no longer have loyalty to any program after gaining 1M miles on Delta and United. I just pay for the experience I want. No more guessing.

  7. “Airlines moved from offering upgrades to frequent flyers to taking ‘tens of dollars’ from anyone for seats not being sold at full price.“

    Frequent flyers are also welcome to purchase discounted upgrades. Upgrade purchases even accrue Loyalty Points now with American as you know.

  8. I’d be interesting in hearing more about the stackable Chase and AARP business class discounts. I don’t have either, but I’d sign up if worthwhile

  9. Upgraded upper middle class middle managers… is this the final form of a mid-2000’s alt band name?

  10. Growing up in the 1970s we flew coach but it was a totally different experience. People didn’t look like slobs and acted appropriately. Nice meals were served. Middle seats often went empty. Airports were fun.

    If that was the experience today I’d be flying coach. Being sandwiched in between slovenly, unbathed grossly overweight people ain’t my thing.

  11. The airlines game is great.
    OPM flyers are not allowed to buy First due to travel policies
    They are however allowed to pad their “spend” by buying expensive economy. Since its not their money, they have no qualms padding said “spend” to pursue “status” that makes themselves feel important, airlines raise higher end economy prices.

    This leaves domestic First sold at just slightly higher prices than OPM economy, leaving “road warriors” (stupid name) sitting in the back

  12. In Oct, I flew Delta 1st class for the first time. I will never fly any other way again. Bigger seats, delicious meal, leg room, 2 free checked bags. Was worth every penny. For my return trip, decided to stay an extra night, last minute. I happily ponied up the change fee. That being said… if I thought I could upgrade for $40, I wouldn’t risk it. My flight was full both directions. I would have been stuck like Chuck, hoping to snag the upgrade.

  13. It’s psychologically difficult for people who have spent a lifetime diligently saving to switch over to parting with it. At some point you need to do the math, divide your mass of money by the number of years you likely have left to live, and that even if the worst happens can never run out. I always pay for first class seats now, and for splurge expensive hotel rooms and suites. Money is no object. Even if my net worth drops by half and I need extensive nursing home care toward the end I can never run out. You can’t take it with you and I have no heirs worth leaving anything to. They have ignored me for decades. Why would I want to give them anything?

  14. I can remember booking international first class flight with delta, flying once with Korean Air and once with Singapore Air, for about 90,000 miles each. Currently, I have been trying to book an award Business class flight to Sri Lanka and made the mistake of transferring 200,000 AX miles to Etihad before knowing the final cost. Which wasn’t reasonable. Cannot transfer miles back to AX or for matter anywhere else. Seems like I need to go back to school in order to learn current strategies!

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