American Airlines Passenger Spreads Holiday Cheer With AirPods Max For Entire Crew — And Goes From Row 37 To First Class

An American Airlines passenger made the holidays a bit brighter for the crew of his five hour Airbus A321neo flight when he brought gifts for the crew – an AirPods Max for each flight attendant and pilot. He was seated way back in row 37, and a passenger at the first class bulkhead was inspired to switch seats to honor him for the gesture – so he winds up in 1D, instead of in back by the lavatory. It’s going viral as others grab the video and repost it to their own accounts.

Most observers are warmed by the gesture,

“Nice to see someone appreciative of crew during holiday travel”
“small kindnesses matter”

On the other hand, this is an account that is doing this for content – it’s not a random candid moment. So some people see it as performative engagement-farming, and virtue-signaling with a camera on.

It’s also bribery-adjacent. You hear a flight attendant ask where he’s seated and say she’s going to take care of him. The “upgrade” he got was from another passenger, the implied bargain is still “gift crew and special treatment happens.

Some commenters in social media frame the event as ‘flirting because the flight attendants are attractive’ and that they’re benefiting from ‘pretty privilege.’ I don’t buy this angle because he clearly bought and brought the gifts without knowing who his crewmembers would be (and he’s gifting to the pilots, to, who he doesn’t even see – he gives those to a flight attendant to deliver to the cockpit).

Here’s the same person giving gifts to a Frontier Airlines crew several weeks ago.

People do give flight attendants gifts, but typically small and boring stuff like chocolates and thank you notes. AirPods Max for “the entire crew” is way outside the norm. In fact, airlines often restrict employees from accepting cash or valuable gifts (and some explicitly ban gift cards). There are also reports of crew getting in trouble when passengers frame gifts as bribery or special treatment.

  • At American Airlines, airport customer service employees are allowed to accept “promotional items, complimentary tickets or perishable gifts (candy, fruit, etc)” that’s worth no more than $100. American tells employees to “share[..] with colleagues when practical.”

  • However gifts worth over $100 must be returned.

  • Employees are not allowed to accept “cash, gift cards, and gift certificates” regardless of amount. So no Starbucks gift cards.

At several airlines, customer tips, credit card signups, and duty free or meal purchases affect cabin crew compensation.

Your airline also may give you employee recognition certificates, if you have status with them, and those can entitle them to entries in a drawing for big prizes or other benefits.

Of course I find the best way to get ‘special treatment’ is to just be nice, and if you don’t get what you want or need to just ask someone else (“hang up, call back“).

So I don’t know – what do we think about holiday gifts for crew? And does it matter if it’s modest Starbucks gift cards versus electronics?

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. “a passenger at the first class bulkhead was inspired to switch seats to honor him for the gesture”

    WTF. This is just absurd. Just like giving up a seat for a cop or soldier.

  2. Oh, cool. Bribes! Sorry, I mean, ‘gratuities.’ See Snyder v. United States, 603 U.S. 1 (2024).

  3. If I am flying long-haul on a US or British carrier, regardless of class of service, I routinely will give the FAs a bag of mini-Toblerone or other assorted chocolates. It’s a nice thing to do and the FAs appreciate it. Costs very little to make someone’s day, and if the standard service I receive comes with a small extra smile, great, but that’s not the point. Chocolates may be boring, but it’s the sweet gesture (see what I did there?) sometimes that counts.

    I would never do that on an Asian carrier of course, because I believe culturally they would be hesitant to accept a gratuity, and it would just lead to awkwardness. Maybe I’m wrong. Maybe some folks wish that we tipped less in the US. C’est la vie.

    As for handing out Airpods Max to an entire flight crew – I guess everyone wants to be Mr. Beast? I’m not sure it’s bribery-adjacent per se (and in an age of $26 upgrades, not sure this is the most cost effective way to be upgraded to first class), just performative. But if folks want to do performative things that can be written off for tax or estate planning or other corporate reasons (like handing out Airpods Max to a flight crew, or handing over $6.25b to children $250 at a time), and some folks get a tangible benefit (headphones or, you know, cash), great? I suppose this is the world we live in.

    As we approach our semiquincentennial, I don’t think we’re all going to start following George Washington’s Rules of Civility and Decent Behavior in Company and Conversation, but perhaps we might all labor to keep alive that little spark of celestial fire called conscience.

  4. “Pretty privilege”. Really? Obviously spoken by someone that isn’t. Get over it. Numerous studies have shown that attractive people, those that are in good shape and taller men are selected often over other candidates. That is just the way the world works so live with it and maybe try a little harder if you don’t fit this demographic.

  5. @F gets it.

    @Peter — Yeah, good call to not do this in E. Asia. And, good riddance to performative-hype (Mr. Beast, LOL.) Also, nice reference to the semiquincentennial and our first President’s supposed book of 110 maxims that he allegedly transcribed as a teenager… (technically, they were based on works originally written by French Jesuits in the late 16th century.)

    His ‘Rules of Civility’ emphasized courtesy, respect, and self-control, yet these high standards of personal conduct existed simultaneously with the brutal, dehumanizing institution of slavery, so… Washington’s adherence to the Rules of Civility allowed him to become a respected gentleman and leader within his particular social sphere, but it did not compel him to see the enslaved people he owned as deserving of that same respect or freedom.

    Or, ignore that… wouldn’t want anyone to ‘feel bad’ about our history. Better to just wash over it, probably. …’Yankee Doodle went to town, riding on a pony, stuck a feather in his cap, and called it macaroni.’

  6. @Retired Gambler thanks for stating the obvious and showing your bias. Those of us who are not tall white men already know we have to work twice as hard and be twice as smart to get ahead. We also know when we do get ahead your fragile masculinity kicks in and you’ll do everything in your power to slap us back to where you think we belong.

    You are a great example of “when people show you who they are, believe them.”

    As for giving gifts to the crew, who the F cares? What do people think the crew is being bribed to do?

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