About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Everyone Obsesses Over Business Class—Delta President Admits Coach Matters Most, And American Airlines Doesn’t Get It

Sep 12 2025

The coach experience matters as much as business class for an airline – even (and especially) an airline that wants to maximize its premium revenue.

Becoming a premium carrier is a decade-long process. It stretches across the entire product offering, not just premium products. It takes investment and it takes a huge change in culture and mindset. It’s a journey not just for the airline, but for customers as well – who build their perception of the airline through the lens of experience in the back of the plane before considering whether to graduate to more expensive offerings.

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