About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Inside The American Airlines Premium Pivot: Deep Dive Into The Challenges Ahead And Blueprint For Success

Feb 15 2025

For years I’ve written that American Airlines has high costs, and can’t win with a strategy of aping Spirit and Frontier (despite that having been Isom’s focus while President of the airline). Over the past three years they’ve been focused primarily on costs when they largely have a revenue problem. They need to earn a revenue premium because saving an incremental $100 million through purchasing efficiencies and product cuts doesn’t move the needle, and can be more than offset in revenue losses.

They seem to be realizing this.

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