I shared a week and a half ago that American Airlines was selling off wine that it had in storage with fewer flights and customers in premium cabins. American partnered with Vinesse, a company known for offering lots of frequent flyer miles to reward customers’ buying bad wine, to handled the sales.
At American’s “State of the Airline” event following Thursday’s earnings call, Chief Customer Officer Alison Taylor was asked about the program, and joked that there must be a correlation between her being Australian, and being asked to talk about alcohol.