Can British Airways Be Saved?

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About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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  1. The linked article says they made 2 billion euros profit last year, moved up the skytrax ranking 12 places this year, plus lots of investment in customer facing things… doesn’t suggest that they need much in the way of saving…. The headline is somewhat dramatic!

  2. BA will be fine. Their biggest problem is having to compete will well established low fare airlines like Ryanair and Easyjet. When you have such competition, it’s hard to compete on service — most pax will choose price. You obviously can’t offer the expensive service you offered in the past, but customers will complain when perks are removed.

  3. The only thing British Airways requires saviour from is the histrionic hyperbole of some self-attested “travel writers.”

  4. Had one o& the worst experiences in years on BA yesterday. They don’t answer the phone, don’t respond to DM and don’t respond to emails. Misconnected me with a 17 hour delay for a simple problem ( caused by their flight CXL) that could have been fixed in five minutes. Can’t trust them anymore.

  5. ‘Air India will end use of single use plastics October 2. Talk about rearranging deck chairs on the titanic when they weren’t even paying jet fuel bills.”

    Gary that’s the winning quote of 2019

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