Airlines

Category Archives for Airlines.

This Was United’s Theme – Before Rhapsody In Blue

Jun 19 2022

The United Airlines is fundamentally intertwined with George Gershwin’s 1924 Rhapsody in Blue. It’s hard to imagine that when Continental Airlines management took over they considered dropping the song which the airline has used since the 1980s. United was the first commercial brand ever to license it, for an annual fee of $300,000 at the time.

The Gershwin piece wasn’t just used on board and in commercials but also a version was recorded for the ‘trippy tunnel’ connecting United concourses at Chicago O’Hare. But United didn’t always use this song.

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Style Matters: Selling Airline Tickets Isn’t Just About Schedule And Price

Jun 11 2022

There are customers that are pure price buyers. That’s the market Spirit Airlines and Frontier cater to. There are also coach passengers who will pay more for a better experience. And premium cabin customers are going to be paying substantially more to get a better product.

High cost airlines like American, United and Delta need to appeal to customers that will spend more money. They need to earn a revenue premium since they aren’t going to be the low-cost producers of seats.

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10 Ways To Make Southwest Rapid Rewards Better

Jun 11 2022

Southwest Airlines Rapid Rewards will never be the stuff dreams are made of. There are no first class upgrades (Southwest has no premium cabin). You can’t redeem your miles to the Maldives or Seychelles (no partner airline redemptions). But there are some simple changes that could supercharge the value of the Rapid Rewards program.

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