Hawaiian Airlines has had one of its best redemption values gutted, though the program remains the only way to book award tickets on Virgin Atlantic without paying egregious fuel surcharges.
- Business class between the U.S. and U.K. was 100,000 miles roundtrip. Period. No regions, no fuss.
- Business class beyond the U.K. — to anywhere else Virgin flies — was 140,000 miles roundtrip.
Now, with no notice whatsoever, Hawaiian has broken things up into more regions and increased the price of awards.
Here is the new business class award chart.
All good values end, it has always been that way. That’s why you jump on the great deals while they’re around, rather than waiting to use them at some point in the future. Of course there will be more great deals that come along.
But to make changes of this sort without any advance notice (or even notifying your members when you do it!) is the epitome of a poor showing and a lack of class on the part of a frequent flyer program. Shame, shame.