Hyatt is adding 100 new hotels with the purchase of Apple Leisure Group from private equity investors KKR and KSL Capital in a $2.7 billion transaction. Apple Leisure owns AMResorts and provides charter flights to Mexico and the Caribbean along with vacation packages through Apple Vacations and CheapCaribbean.com.
This gives Hyatt a presence in New European markets – they highlight Spain, Canary Islands, Balearic Islands and Greece – and more all-inclusive luxury properties thian anyone else “such as Secrets Resorts & Spa, Dreams Resorts & Spas, Breathless Resorts & Spas, Zoëtry Wellness & Spa Resorts and Alua Hotels & Resorts.”
Secrets Mallorca, Credit: Hyatt
According to Amy Weinberg, Hyatt’s senior vice president for Loyalty, Brand Marketing and Consumer Insights,
At Hyatt we are always listening to our guests and members, and understand they are craving even more leisure offerings. The acquisition of Apple Leisure Group will expand our luxury getaway options with 100 new luxury resorts to choose from across Europe, Mexico, the Caribbean and Central America. It is too soon to know exactly how or when World of Hyatt will come to life within these resorts, however, please know that we are working fast and that we will share more as soon as we have it. In the meantime, we hope our guests and members will enjoy browsing the AMR collection to discover a new destination that’s just right for them.
Hyatt has been talking up the potential for acquisition. I was the first to break the news of their buying Two Roads Hospitality which included the Alila, Destination, and Thompson brands. They tried unsuccessfully to acquire Starwood and Kimpton. And they were actively involved in trying to buy NH Hotels.
There simply aren’t that many chains with enough properties to move the needle that Hyatt could buy, and this one wasn’t on my radar at all. It gives them a foothold in adjacent businesses outside of current core activities, and will eventually give more options for World of Hyatt members as well.