London Award Sale From 6,700 Points Each Way – Or Just 31,800 Points In Business Class

Virgin Atlantic is offering 33% off awards booked by November 27 for travel through September 30, 2024.

Chase, Capital One, Citibank, American Express and Bilt points all transfer to Virgin so it’s easy to access these points if you don’t already have them.

How Good A Deal?

Virgin Atlantic’s miles are usually best used on partner redemptions that do not incur fuel surcharges which can be $1700 roundtrip on a Virgin Atlantic business class award.

Since you’re paying surcharges, and those can be a substantial portion of the paid fare when fares are lowest (which tends to coincide with when award space is available), the value of miles tends not to be outsized even when redeeming points at a discount.

This gets you economy from 6,700 points one way and business class from 31,800 points one way across the Atlantic. It’s definitely a nice offer for Virgin Atlantic credit card customers with upgrade and 2-for-1 vouchers as well.

Virgin Atlantic awards do count towards elite status. And this 33% discount is a lot better than paying full price for Virgin Atlantic award travel, of course!

Which Aircraft You Fly Matters

Pay attention to the aircraft you’re flying, for instance Airbus A350s have the 2019 seat and there’s a new seat for A330s while you’ll want to avoid 787s.

Retreat Suite, Credit: Virgin Atlantic

Reprice Any Awards Already Booked

This is a great time to reprice any awards you have booked, as well. However you’ll want award space to still be available on the flights you’d rebook, since there’s no guarantee that cancelling an award will return that space into inventory for rebooking.

I transferred Bilt points to Virgin at a 150% bonus, and booked their London Heathrow – Austin flight for 3 passengers in business class. Then about a week later Virgin announced they were pulling out of the Austin market. They were great with rebooking, though! I was planning their their worst, old business class Boeing 787 product since it would be a non-stop home. Instead I asked to be rebooked on London – Atlanta (new Airbus A330neo business class) and to have them connect me onto Delta in first class for Atlanta – Austin. They gave me this with no pushback at all.

Honestly I’m just looking forward to returning to the Virgin Atlantic Clubhouse at Heathrow. While it is a busy business lounge, it is also one of my two favorite lounges architecturally.

This Is A Frequent Offer From Virgin

Last fall they offered a 50% rebate which meant you needed to have all the points in your account up front but gave you travel at a lower cost. That was better, and still not always worth it because of the surcharges. They made a similar offer to this one back in February with 30% off and again 30% off in June followed by 25% off in September.

So this is both a regular-ish offer, not the best but one of their better offers.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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  1. Seems like plenty of space for 31K Upper Class. The only issue is 1200/ticket fuel surcharges roundtrip. Some years ago you could book via Delta on the outbound with no surcharges, but those fares not price out with outrageous mileage costs. In the past they were higher but not 5X-10X more.

  2. Virgin Atlantic’s current offer of a 33% discount on awards is certainly exciting, particularly given the fact that we’re now entering the peak holiday travel season. It’s a wonderful opportunity for travelers to take advantage of significant savings when booking flights with the airline. Whether it’s a long-awaited trip back home to visit family or a leisurely vacation to escape the winter chill, this promotion is a timely and welcome offer for many.

  3. So in plain english you are buying a RT biz class ticket to London for $1700 + miles.
    Is that a good deal? Maybe for peak dates from west coast.

    Also not clear but it sounds like partner awards are not covered by the sale. And no indication of what inventory is available at these prices.

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