A confluence of events, from weather to staffing to technology, combined to drive the meltdown which will cost Southwest more than more investment would have, in other words it’s a story of management error more than greed. Management lost free cashflow rather than increasing it.
It’s a tragedy for people whose holidays were ruined, but it’s not an easy story about industry consolidation (this didn’t happen because Southwest bought AirTran) or ‘financial capitalism’ (until the meltdown Southwest was the story of a company that’s highly unionized with a great culture). Trying to make it an allegory for a hobby horse doesn’t work when the facts aren’t there.