Qatar Airways has a new interactive ad, where you can put yourself in a promotional film using AI. You upload your photo, and get inserted into a romantic travel adventure. Basically, they take your photo and create a deepfake of you, mixing into their short film. You become the lead actor in Tokyo, Cape Town, and Doha. Try it and see if it’s a remarkably accurate rendition of you.

A man and woman meet in London. He chases her around the globe to return the earrings she lost. Spoiler alert: The story crosses several iconic destinations, culminating in a reunion at the airport in Doha.

So why do this? Uhh, because it’s cool and they can? No, it’s about ‘creating unforgettable, customer-centric experiences. And because reasons. Of course, as technology-forward as this is they’re really just sticking your face on someone else’s body. And they don’t let you upload the faces of famous people, because laws.

Regardless, it’s a step forward in personalized marketing, when most travel companies see personalization as segmenting me as a late 40’s white male and pitching me golf.