Southwest Changes their Ability to Change…

Southwest used to recognize that people earn credits in their frequent flyer program based on an understanding of what the program offers, and changes with little notice in effect as dishonest — an implicit promise broken. So their Rapid Rewards program rules said that any change to the program required 6 months’ notice. Still short for my tastes, but superior to their competitors who didn’t require any notice of themselves…

Now they’ve announced a change (with six months’ notice…) that in the future changes will only require 30 days’ notice.

Shame, shame.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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  1. Haha. That’s ironic. Giving six months notice to make a change that they’re changing the rule. It is a shame but at least they’re following their own rules, even when they’re changing them.

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