Surprising Way to Great Hotel Prices and Starwood Gets Even Better Before Music Stops

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About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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  1. Gary, i’ve seen rumors that SPG gold will be matched to Marriott gold. I (like many) have SPG gold thru my Amex Plat….do you think Marriott will grant gold status to folks like me? would this be a 1-year thing, or will Amex Plat grant permanent Marriott gold?

  2. They can probably truncate it down to ~25 brands. Most of the high-end names shall retain, but it’s definitely overlapping to have 4 brands to host the indies – Luxury Collection, Autograph Collection, Tribute, and Design.

    Additionally, I don’t see EDITION brand having a unique niche to itself. The regional brands are the biggest headache (e.g. AC Hotels, Delta Hotels, Protea etc) because they’re costly to maintain yet lack global brand recognition.

    I think Sorenson already mentioned that the “Sheraton” brand needs a revamp – it’s really all over the place in terms of what one can expect when staying at a “Sheraton”.

    For “lifestyle” column, they should make W for high-end, Renaissance for mid-tier, and aloft for mass market.

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