Tag Archives for caviar.
Only Qatar Airways and THAI offer caviar in long haul business class. And it’s surprisingly inexpensive to do. The investment, for them, almost seems like a no-brainer.
Once you make the decision to pursue a premium strategy, getting the details right is as much about creativity and commitment to the details as it is cost. Budgets still matter a great deal, but finding the right investments that move the needle on customer perception matter – otherwise spending on those expensive seats is wasted.
Lufthansa was at one point reported to be the world’s largest buyer of caviar, based on service in its first class cabin. Offering caviar across the board on Qatar Airways long haul business class would surely make them the world’s largest caviar buyer.
Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
